HEALTH BENEFITS OF CHROMIUM PICOLINATE LICENSE

Victoria Bie, doing business as Body Gold, a La Jolla-based company that sold its dietary supplements directly to the public through ads in national magazines.

HEALTH BENEFITS OF CHROMIUM PICOLINATE LICENSE

license on the patent rights to chromium picolinate, and sells it to the public through distributors The San Diego-based company holds the exclusive U.S.

Nutrition 21, the sole supplier of chromium picolinate in the U.S., Selene Systems, Inc., a general partner of Nutrition 21, and Herbert H.

'Consumers have a right to expect that claims that products will speed weight loss and improve health are based on solid scientific evidence, not preliminary or inconsistent findings,' said Jodie Bernstein, director of the FTC's Bureau of Consumer Protection. Chromium picolinate has found its way into many products, including chewing gum total retail sales for chromium-based supplements are estimated to be $100 million a year. Chromium is a trace mineral that appears to play a role in insulin function. Some have called chromium picolinate the 'medical miracle of the 1990s.' At issue are claims that most American diets lack adequate chromium and risk potentially serious health problems, and claims that chromium picolinate supplements burn fat, cause weight loss, increase muscle mass, reduce serum cholesterol, regulate blood sugar levels, and treat or prevent diabetes. The FTC said that these claims must be backed with solid scientific evidence, but these were not. The Federal Trade Commission today announced settlements with three California companies charged with making unsupported claims about weight loss and health benefits for chromium picolinate, one of the hottest dietary supplements on the market. About the FTC Show/hide About the FTC menu items.News and Events Show/hide News and Events menu items.Advice and Guidance Show/hide Advice and Guidance menu items.

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Health benefits of chromium picolinate